Creative Director

Hi %username% 👋

I am a creative director focused on interactive media. Built-in Russia. Living in Singapore. After pursuing a career as Ph.D. Mathematician and internet entrepreneur, I switched to advertising. I have vast experience across multimedia channels above and beyond the line, with a deep passion for art & code and storytelling using technology.

I worked for Saatchi & Saatchi, BBDO, Publicis, and to date at MullenLowe Singapore, ranked 10th Cannes Lions Agency of the Decade Asia. I've been fortunate to work for amazing companies such as Nike, Uniqlo, Heineken, Harley-Davidson, BBC, Unilever, P&G, and others. I'm currently leading creative work for the National Gallery Singapore and Singapore University of Technology and Design.

And I've collected a few awards along the way at D&AD, One Show, Clio, Awwwards, FWD, Spikes, Eurobest, Epica++. Although, you might know me for "Sphoon and Phork" invention that brought me fame on 9GAG, LADBibile, The Independent, DailyMail, Fox News, CNN++.


Unmute for Children's Society Singapore x Shazam. We gave silence a voice.

Sphoon_Phork, my personal art project that I launched with 50 bucks spent on 3D printing. The project received about 1 billion impressions worldwide, getting viral online and above the line.

AI Love for Closeup, Unilever. If machines can fall in love, what's stopping you?

Winner Stays X for Nike. We turned game into a Game.

Robbery for Beeline. Film inspired by meme.

Serious for Beeline. A very serious film.

New Touring Bikes Phototgraphy for Harley-Davidson.

Try on Air for UNIQLO. A t-shirt out of air. Literally.

DEDA for Singapore University of Technology and Design. A digital sorting hat.

Instinct Website for Instinct. Ask anything.

Save April First for Comedy Central. Prank that went too far.

UltraFlight for UNIQLO. Kinect-based game installation.