Creative Director

Hi %username% 👋

I am creative director from cold Russia. Currently residing in sunny Singapore. Since I got my first PC, I’ve been telling stories with art and code and basically via any medium. Whether it’s a tiny display ad or AI-based VR/AR interactive installation, I believe in power of the ideas. Medium comes next. It all starts with an idea.

I've been fortunate to work for amazing companies such as Nike, Uniqlo, Heineken, Harley-Davidson, BBC, Unilever, P&G and others. Currently, I’m leading creative work for National Gallery Singapore and Singapore University of Technology and Design.

And I've collected a few awards along the way at D&AD, One Show, Clio, Awwwards, FWD, Spikes, Eurobest, Epica++. Although, you might know me for Sphoon and Phork invention that brought me fame on 9GAG, LADBibile, The Independent, DailyMail, Fox News, CNN++.


Unmute for Children's Society Singapore x Shazam. We gave silence a voice.

Sphoon_Phork, my personal art project that I launched with 50 bucks spent on 3D printing. The project received about 1 billion impressions worldwide, getting viral online and above the line.

AI Love for Closeup, Unilever. If machines can fall in love, what's stopping you?

Winner Stays X for Nike. We turned game into a Game.

DEDA for Singapore University of Technology and Design. A digital sorting hat.

Robbery for Beeline. Film inspired by meme.

Instinct Website for Instinct. Ask anything.

Save April First for Comedy Central. Prank that went too far.