Hello
Selected Works
Unmute for Children's Society Singapore x Shazam. We gave silence a voice.
Winner Stays X for Nike. We turned a game into a game.
Sphoon_Phork, my personal art project that I launched with 50 bucks budget on 3D printing. It got viral online and above the line on national TV in many countries. The result is 1 billion impressions worldwide.
AI Love for Closeup, Unilever. Machine-learning to love.
Robbery for Beeline. A film inspired by meme.
Stories in Light for National Gallery Singapore. The gallery's first-ever virtual exhibition, in 3D web built on NUXT.JS, Yarn and Es6.
UltraFlight for UNIQLO. Kinect-based game installation.
Kloe.ai — AI personal fitness trainer. Closed-beta.
Terms & Conditions — the only terms & conditions you would actually want to read. Written and meticulously illustrated in a dark noir style by me. Avaliable on Amazon.
The Dark Side of Touring for Harley-Davidson. Touring redefined.
About

I am a digital-native Creative Director, UX/UI Designer and Creative Technologist based in Singapore. For the past 11 years, I've been helping brands to find new ways to tell stories and connecting advertising, technology and innovation.


I've been fortunate to work for amazing brands such as Nike, Uniqlo, Burger King, Harley-Davidson, Heineken, BBC and others. And to collect some some of the most important awards to my name at D&AD, One Show, Clio, Awwwards, FWD, Spikes, Eurobest, Epica++.


Although, you might know me for "Sphoon and Phork" invention that brought me fame on 9GAG, LADBibile, The Independent, DailyMail, Fox News, CNN++.


Saatchi & Saatchi Russia, 2011-2014 — Art Director.
BBDO Russia, 2014-2015 — Art Director.
UNIQLO Russia, 2014-2016 — Freelance Creative Director.
Publicis ONE Vietnam, 2015-2016 — Senior Creative.
MullenLowe Singapore, 2016-today — Creative Director.