Sergey Mast
Creative Director


Hello, I am a creative director. Built in the USSR. Grew up in snowy Saint-Petersburg. Currently working in sunny Singapore. Former PhD mathematician and startup founder. But my real passion is creative ideas and telling stories via art & code. I've been coding and designing websites since my first PC in 2003. Now I specialise in art direction above and beyond the line, interactive design, UX/UI and creative technology.

I've been fortunate to work for amazing companies such as Nike, Uniqlo, Heineken, Harley-Davidson, P&G, Unilever and others. And collected a few awards along the way at D&AD, Awwwards, FWD, Spikes, Eurobest, Epica++. In 2014 I was appointed as a UX lead for Moscow Metro ticket system. I am proud to be the one who designed the system that is used by 6 million users daily.

Although, you might know me for "Sphoon and Phork" invention that brought me fame on 9GAG, LADBibile, The Independent, DailyMail, Fox News, CNN++. I would love to hear your story. Just say hello!