SERGEY MAST
Creative Director

Hi %username% 👋

I am a creative director focused on interactive media. Built-in Russia. Living in Singapore. After pursuing a career as Ph.D. Mathematician and internet entrepreneur, I switched to advertising. I have vast experience across multimedia channels above and beyond the line, with a deep passion for art & code and storytelling using technology.

I worked for Saatchi & Saatchi, BBDO, Publicis, and to date at MullenLowe Singapore, ranked 10th Cannes Lions Agency of the Decade Asia. I've been fortunate to work for amazing companies such as Nike, Uniqlo, Heineken, Harley-Davidson, BBC, Unilever, P&G, and others. I'm currently leading creative work for the National Gallery Singapore and Singapore University of Technology and Design.

And I've collected a few awards along the way at D&AD, One Show, Clio, Awwwards, FWD, Spikes, Eurobest, Epica++. Although, you might know me for "Sphoon and Phork" invention that brought me fame on 9GAG, LADBibile, The Independent, DailyMail, Fox News, CNN++.


MY WORK:

Unmute for Children's Society Singapore x Shazam. We gave silence a voice.




Sphoon_Phork, my personal art project that I launched with 50 bucks spent on 3D printing. The project received about 1 billion impressions worldwide, getting viral online and above the line.



AI Love for Closeup, Unilever. If machines can fall in love, what's stopping you?



Winner Stays X for Nike. We turned game into a Game.



Robbery for Beeline. Film inspired by meme.



Serious for Beeline. A very serious film.



New Touring Bikes Phototgraphy for Harley-Davidson.



Try on Air for UNIQLO. A t-shirt out of air. Literally.



DEDA for Singapore University of Technology and Design. A digital sorting hat.



Instinct Website for Instinct. Ask anything.



Save April First for Comedy Central. Prank that went too far.



UltraFlight for UNIQLO. Kinect-based game installation.




CONTACTS:
hello@norightsreserved.co
www.linkedin.com/in/sergeymast

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